B2B SEO SaaS: Dental Software
The Problem at ZenOne
ZenOne is a B2B SaaS company in the dental industry that streamlines dental supply ordering. A key business goal is to expand lead generation beyond referrals by increasing free trial sign-ups through their website. Previously, their main investment in non-referral lead generation was Google Ads, which was not producing a favorable return on investment.
Campaign Overview:
SEO & AEO
(SEO, Linkbuilding, Content & Strategic AEO).
👉 “Fast Growth in Organic Traffic and AI search queries.”
Better Messaging
(Implemented CRO that was unique to Competitors).
👉 “Led to 5X increase in free trials from the website alone.”
Cancelled Adwords
(Organic Traffic surpassed all Paid Traffic Results).
👉 “Cancelled Ads, saved money and got more leads than ever. ”
What We Did at ZenOne
SEO + Content
We began by optimizing the entire website for both search visibility (SEO) and conversion performance (CRO). Next, we executed a focused content marketing strategy that significantly improved keyword rankings, uncovered and created high-impact AEO content opportunities, and increased the site’s visibility in Google search results.
SEO, AEO & CRO
We shifted the content strategy to focus on high-intent keywords and search queries for both Google and ChatGPT. From there, we partnered with the client to refine the messaging so it spoke directly to their Dental customer while strengthening trust signals across the site through copy, images, testimonials, case studies, and reviews from both the website and Google Business Profile and other SaaS directories.
Owner of ZenOne
Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and AEO.
What Improved at ZenOne
Record Growth
5X increase in Monthly Free Trials in less than 6 months
Top Rankings for Dental Inventory Management Google
Recommended Dental Inventory Software over competitors in AI Search
Cancelled Google Adwords and all Paid Search Campaigns
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