Jesse McFarland 10/29/26 Jesse McFarland 10/29/26

How to Hire an AI Search Agency for B2B Leads

Everyone’s an AI search expert now. Here’s how B2B companies can choose an agency that connects AI visibility to qualified leads.

Jesse McFarland 10/26/26 Jesse McFarland 10/26/26

Why Isn't My Gym Showing Up on Google? A Troubleshooting Checklist

A step-by-step troubleshooting checklist for gym owners whose business isn't showing up on Google—plus how to tell if competitors are simply outranking you.

Jesse McFarland 10/21/26 Jesse McFarland 10/21/26

AI Search & AEO for SaaS Companies: Get Recommended by ChatGPT, Perplexity, and Google AI Overviews

When a buyer asks ChatGPT "what's the best software for this?", your SaaS is either in the answer or it isn't. Here's how to make sure it is—across ChatGPT, Perplexity, Google AI Overviews, and the rest of the tools quietly building your buyers' shortlists.

Jesse McFarland 10/21/26 Jesse McFarland 10/21/26

SEO & AEO for B2B Startups: How Founder-Led Companies Get Found in Google and AI Search

You built something good. Now nobody can find it. Here's how founder-led B2B startups win high-intent search and get recommended by ChatGPT, Perplexity, and Google AI Overviews—without the brand, the budget, or the five-person marketing team your competitors have.

Jesse McFarland 10/15/26 Jesse McFarland 10/15/26

How to Choose a Gym SEO Agency: Questions to Ask Before You Sign Anything

Plenty of SEO agencies will happily take your gym's money and send you a pretty rankings report every month. Here's how to find the handful that will actually fill your class schedule—and how to spot the ones that won't before you've signed anything.

Jesse McFarland 10/9/26 Jesse McFarland 10/9/26

SEO for Manufacturers: Get Found by B2B Buyers, Distributors & Procurement Teams

Your next big account is searching for a supplier right now—in Google and in ChatGPT. Here's how to make sure a shop like yours shows up, and why ranking for traffic you can't quote is a waste of everyone's shift.

Jesse McFarland 9/29/26 Jesse McFarland 9/29/26

The Complete Local Search System for Gyms, Studios, and Fitness Owners

The most findable gym wins, not the best one. Here's the complete local SEO system for gyms — everything beyond your Google profile that turns "gym near me" into members.

Jesse McFarland 9/24/26 Jesse McFarland 9/24/26

The Real Numbers, the Pricing Models, and What Each Budget Actually Buys You in 2026

B2B SEO runs $1K to $10K+ a month in 2026, and the average is nearly useless for budgeting. Here's what each tier actually buys, why cheap SEO is the expensive option, and how to judge the return.

Jesse McFarland 9/18/26 Jesse McFarland 9/18/26

How Answer Engine Optimization Gets Your Gym Into the AI Answer, and Into More Memberships

People now ask ChatGPT and Perplexity which gym to join, and AI names only a handful. Here's how Answer Engine Optimization gets your gym into that answer and turns it into members.

Jesse McFarland 9/14/26 Jesse McFarland 9/14/26

How to Win Buyer-Intent Search, Get Cited in AI Answers, and Turn Rankings Into Qualified Pipeline

Your buyers research software in Google and ChatGPT long before they talk to sales. Here's how to build SaaS SEO around demos and qualified leads instead of vanity traffic.

Jesse McFarland 9/1/26 Jesse McFarland 9/1/26

Google Business Profile Optimization for Gyms: The Complete Local SEO Checklist

Most people choosing a gym never leave the top three local results. Here's the complete Google Business Profile checklist gyms use to climb the map pack, out-rank nearby competitors, and turn "gyms near me" into booked trials.

Jesse McFarland 8/28/26 Jesse McFarland 8/28/26

In-House SEO vs Agency: Can AI Tools Replace an SEO Agency?

AI tools make in-house SEO more realistic than ever. But they don't replace strategy, industry expertise, execution, technical SEO, or knowing what actually drives qualified leads.

Jesse McFarland 8/24/26 Jesse McFarland 8/24/26

SEO for Consulting Firms: How Advisory & Strategy Firms Win Clients Through Search

Referrals are the best lead you'll ever get, but it’s one you can't control. See how advisory and strategy firms turn Google and AI search into a second engine for high-intent clients.

Jesse McFarland 7/23/26 Jesse McFarland 7/23/26

AI Search Optimization: How Brands Get Found in AI Search

Learn how brands apply AI Search Optimization to earn mentions, citations, and AI Visibility across ChatGPT, Perplexity, Gemini, and AI search.

Jesse McFarland 6/25/26 Jesse McFarland 6/25/26

Despite What You’ve Heard, It’s Still a Great Time to Do SEO

SEO still works when the strategy focuses on conversions, high-intent searches, strong service pages, and visibility across Google and AI Search. Read why now is still a great time to invest in SEO.

Jesse McFarland 6/5/26 Jesse McFarland 6/5/26

Is SEO Dead? Is Google Dead? What You Need to Know About Modern SEO

SEO is not dead. Google is not dead. Search is changing, again, and modern SEO now means showing up wherever your customers search, scroll, ask, compare, and decide.

Jesse McFarland 5/27/26 Jesse McFarland 5/27/26

Building an Ecommerce Brand for SEO & AEO

Learn how Ecommerce SEO and Ecommerce AEO work together to improve rankings, increase AI visibility, and drive more online sales. This guide covers 10 actionable strategies for ecommerce brands, including optimizing product and collection pages, improving technical SEO, building buyer-focused content, strengthening site structure, and creating a brand that search engines and AI tools can easily understand and trust.

Jesse McFarland 5/12/26 Jesse McFarland 5/12/26

How to Get More Gym Members: A Digital Marketing Guide for Gym Owners

Gym owners are competing harder than ever for new members. This guide breaks down the digital marketing strategies that actually drive sign-ups and long-term growth for fitness businesses.