SEO Company in Denver, CO
Conversion‑Based SEO (SEO + CRO) engineered to turn search into pipeline.
“I’ve been able to attract qualified leads and free myself from the burden of finding new clients.”
Peter Ruh - Denver-Metro Business Owner
Denver, CO SEO Customers
Looking for a SEO partner
that delivers REAL results?
SEO that Wins Denver—And Converts
Most agencies optimize for traffic. We optimize for pipeline. We align keyword strategy with UX and offers so the clicks you earn turn into demo requests and trial sign‑ups. Whether you sell locally in the Denver metro or nationwide from Denver, we help you win Maps and organic.
We’re Your SEO Partner.
Not Just an Agency or Service…
👉 SEO + CRO from day one - visibility and conversion, together.
👉 Buyer‑intent first - BoFu pages mapped to objections and jobs‑to‑be‑done.
👉 Affordable Plans - based on your market and competition
👉 100% US based - Located in Denver, CO
Our SEO Services from Spearpoint?
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Collaboration:
We operate like a strategic partner, not a task-based agency. That means working closely with your internal team to build a high-impact, customized SEO strategy that aligns with your business goals.
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SEO, GEO, LMO - Optimization:
We’re not a one-trick pony. We provide full service SEO from on-site, off-site, Brand PR, CRO, Cited on LLMs and best-in-class content marketing that gets REAL RESULTS.
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Content:
We strive to create and distribute to your audience best-in-class content that is fully optimized for SEO and “Humanized” for consumer engagement.
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Digital PR:
We elevate SEO and branding to an elite level with our unique trio of strategies: targeted link building, dynamic press release distribution, and influential podcasting.
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Conversion Rate Optimization:
Sure, we’ll get you impressions, improve Google rankings, grow website traffic. With website CRO design: our primary focus is getting you new customers.
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Constant Refinement:
SEO isn’t a one-and-done process—it’s an ongoing evolution. We continuously refine strategies to keep you ahead of the competition. Adapt, optimize, and grow—that’s how we drive long-term success.
Why SEO Services from Spearpoint?
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We work as a true partner, not a vendor—collaborating with your team and communicating more than any agency you’ve worked with before. You’ll also get direct access to a senior marketer who helps with everything from SEO to your ICP, GTM strategy, and website conversions.
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Every plan includes CRO consulting to ensure your website is built for your ICP and optimized to convert visitors into customers.
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We focus on attracting the right traffic—not just more traffic—by building strategies rooted in your ICP, not empty metrics.
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We build real domain authority with high-quality, U.S.-based backlinks from relevant sites that increase trust, rankings, and visibility.
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Our blog strategy boosts your core pages and drives high-intent traffic with strategic content tailored to your ICP’s journey.
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All work is done in-house by our U.S.-based team right here in Denver, Colorado, giving you top-tier quality without bloated agency pricing.
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We don’t just optimize for Google. We build your digital brand and create content that gets you sited on ChatGPT, Perplexity, Claude, and more.
“In the matter of just a few months, we went from landing on Google and Bing’s 4th of 5th page to the very 1st page.”
Paul Engle, Owner of ‘Cuda Powersports
(Denver Business Owner)
Sales from SEO Traffic
Jesse McFarland, Founder
SEO Company in Denver, Colorado
US On-Shore SEO Service
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SpearPoint Marketing LLC is a company SEO agency in Denver, Colorado, dedicated to helping businesses grow through expert search engine optimization. We go beyond traditional SEO by integrating content marketing and digital PR strategies that enhance your brand’s online presence and authority. What sets SpearPoint apart is our commitment to transparency and tailored strategies—our clients benefit from a flexible, data-driven approach focused on delivering real ROI. With deep expertise in the Denver market, we ensure that our clients not only reach but resonate with their target audiences, driving lasting growth and measurable results.
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Jesse McFarland, founder of SpearPoint Marketing, has over 17 years of specialized experience in SEO, making him a leading force behind our SEO company in Denver, Colorado. His extensive background spans multiple industries—fitness, healthcare, legal, SaaS, media, ecommerce, and startups—where he has built a reputation for crafting data-driven, results-oriented SEO strategies. Jesse’s expertise includes local search optimization, technical SEO, keyword strategy, and targeted link building, all aimed at driving measurable ROI. His approach prioritizes transparency and flexibility, ensuring clients receive personalized, impactful SEO solutions that align with their growth goals. With Jesse at the helm, SpearPoint Marketing is committed to elevating clients’ online visibility and success.
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American-Made SEO. Powered by a Denver-Based Team.
At SpearPoint Marketing, we deliver results-driven SEO tailored for U.S. businesses—built entirely by our local team in Denver, Colorado. As a 100% American-made operation, we bring unmatched clarity, fast communication, and deep market insight to every campaign. No outsourcing. No fluff. Just smart, strategic SEO that drives leads and grows your business where it matters most.
Our SEO Markets:
Professional Services
These are industries that sell expertise and services rather than physical products or software.
Legal (e.g. law firms)
Healthcare (e.g. therapists, private practices)
Finance (e.g. accounting firms, financial advisors)
Fitness (e.g. gyms, personal trainers)
Consulting (e.g. business coaches, financial, etc.)
Software & Technology
These businesses typically scale through digital products or services.
Cybersecurity, IT firms, & Computer Services
Startups in the tech space
Commerce & Growth Brands
This captures brands that are product or growth-focused and often rely on digital customer acquisition.
Ecommerce (DTC + B2B product-based businesses)
B2B (software, manufacturing, service providers)
Startups (non-tech-focused)
Growth-stage brands with aggressive SEO goals
Our SEO Process:
1. Goal Setting:
Establish KPI Goals for Campaign
Identify Ideal Customer Profile
Identify and Analyze Competitors
Integrate Tools: Hubspot, Google Analytics, Keap, Unbounce, etc.
2. Keyword Research:
Identify & Prioritize Keywords Based on Intent:
High: Home & Core Pages
Medium: Products or Service Pages
Low: Thought Leadership (Blog/Article Content)
3. On-Page SEO:
Map and Optimize Keywords on Each Page:
1 Focus (Primary) Keyword
Secondary Keywords
Geo Location (International, National, Regional, City)
4. Technical SEO:
Site Navigation
CTA Optimization (Leads, Opt-Ins, Events)
Website Performance
Loading Time, Site Speed, Server Errors, etc.
5. SEO Blogging:
Research Based & Content Gap Topics
Thought Leadership Content
1,500-3,000+ Words Using AI and Human Collaboration
Custom Images + Optimization
6. Content Distribution:
Create Engaging Posts for Your Ideal Customer on:
LinkedIn
Facebook
Google Business Profile
7. Link Building:
Strong Internal Linking Structure
Create Sharable Content (Blogging, Custom Images)
Build 3rd-Party Directory, Citation, and Review Sites
Guest Posting, Press Releases, Podcasting
8. SEO Metrics:
Goal Metrics (Leads, Conversions, etc.)
SEO Growth Metrics:
Keyword Rankings
Organic Website Traffic & Impressions
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![Happy Lawyer from SpearPoint Marketing.]()
“We have received an increase in calls and inquiries to our website. A lot of great clients in need of our help have found our firm online thanks to SpearPoint's help."
Owner of Meyer Employment Law
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SpearPoint's responsiveness, broad knowledge base, and organization set them apart from the dozens of web and SEO professionals that we have worked with in the 25+ years we have been in business. We are highly impressed.
Co-Owner of SciTechEdit International
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![Ecommerce SEO Customer from Cuda Powersports]()
"In a matter of just a few months we went from landing on Google and Bings 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously."
Owner of Cuda’ Powersports
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![Pet Photographer]()
"Overall great experience! I love that they do what they say they will do, and I get detailed communication from them when I expect it!
Owner of Crimson Cat Studios
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![Personal Injury Law Marketing]()
"SpearPoint has grown my business through SEO optimization in a highly competitive field. Jesse from SpearPoint is prompt and very professional."
Owner of Ryan L. Hilts, Attorney at Law
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![Spencer Aldrich - SEO Customer]()
"I'm glad that I found SpearPoint Marketing because they're skilled and highly communicative."
Owner of Aldrich Law, LLC
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![Healthcare Digital Marketing Consulting]()
“SpearPoint improved our Google Business ratings as well as the efficiency of our marketing processes. The team took the time to understand our goals and worked collaboratively to reach them.”
Divisional President, HealthPRO Pediatrics
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![Fitness SEO & Digital Marketing]()
"The numbers have went up and I feel confident having a plan of attack moving forward to keep growing my traffic."
Owner of Fight Gravity Fitness
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![SEO & Marketing Consulting for Saas Company]()
"Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts."
CEO of Zen Supplies
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