SEO Martial Arts Facility
The Problem at Union Martial Arts
Facility was new and in a very competitive area with lots of other martial arts facilities. Most customers came through referrals, and we needed to get new people to facility and sign up for a trial class.
Campaign Overview:
Local SEO
(local SEO, Google Business Profile, citations).
👉 “150% increase in Organic Traffic to the Website.”
Record Growth
(new website visitors, free trials, customers).
👉 “2X increase in Free Trials from the website alone.”
Expansion
(New Classes, New Staff,
Expansion in Q4).
👉 “Record growth in 2024 lead to 10,000 sq ft expansion.”
What We Did at Union Martial Arts
SEO + Content
First we optimized the entire website for both traffic (SEO) and conversions (CRO) - we then went all in on a content marketing campaign and greatly increase keyword rankings and impressions to the website.
SEO - High Intent Keywords
Instead of targeting 'events' and 'obstacle courses,' we focused on high-intent keywords with the highest search volume. This included terms like 'birthday party venues,' 'summer camps,' and 'after-school classes.' After achieving top rankings on Google, our traffic skyrocketed!"
Owner of Union Martial Arts
“Spearpoint Marketing LLC's efforts have driven increased impressions and brand awareness, leading to record growth.”
What Improved at Union Martial Arts
Record Growth
168% Increase in Quarterly Free Trials on less than 12 months
Record Sales Quarter in Q4
Expanded New Services from Brand Exposure (Kids Camps, Matches)
Expanded: Added 10,000 Sq. Ft to Facility
Need Convincing?
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✓ Keyword Research
✓ Competitor Analysis
✓ SEO + Website Audit