SEO Chair Yoga Website
The Problem at Bottoms Down
Bottoms Down had primarily been a YouTube-only brand, but its growth had started to plateau. The team wanted to expand its audience and diversify the brand by building a website, with the goal of increasing subscribers in the highly competitive chair yoga and senior yoga space.
Campaign Overview:
New SEO Website
(with ICP Targeting & Messaging).
👉 “Created a New Website in 6 Weeks”
Organic Traffic
(Optimization, SEO Blogging,
Digital PR)
👉 “100% increase in monthly website traffic”
New Subscribers
(Organic Growth From the
Website).
👉 “Gained 200+ new paid subscribers”
What We Did at Bottoms Down
Website, SEO, & CRO Consulting
We began by working closely with Bottoms Down to identify their target audience, better understand what mattered most to them, and craft messaging that set the brand apart from competitors. We then implemented that strategy through a new SEO-optimized website designed to connect with their audience and support long-term growth.
Content & SEO Plan
We developed an SEO and content strategy designed to speak directly to their target audience. We also worked with the client to repurpose videos from their YouTube channel and integrate them into blog content, creating a stronger connection between their website and video presence. In addition, we incorporated Digital PR to expand brand visibility beyond the website and YouTube channel.
Co-Founder of Bottoms Down
With SpearPoint Marketing LLC’s guidance, is growing rapidly. Specifically, our website traffic and user engagement have grown an average of 100% monthly.
What Improved at Bottoms Down
Increase in Video Views and Followers on YouTube
100% Increase in Monthly Website Traffic
100% Increase in Monthly Website User Engagement
200+ New Subscribers Through the Website
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