SEO Personal Training Studio
The Problem at Fight Gravity Fitness
Fight Gravity Fitness is a small personal training studio near downtown Denver, surrounded by several competitors within a one-mile radius, including its biggest competitor directly across the street. Most of FGF’s clients had traditionally come through referrals, so the goal was to attract new prospects to the studio and encourage them to sign up for a trial class.
Campaign Overview:
Local SEO
(local SEO, Google Business Profile, citations).
👉 “Led to 2X increase to trials from the website alone.”
New Staff
(Record Growth From the
Website).
👉 “Record growth led to hiring 2 new Personal Trainers”
New Location
(Record Growth From the
Website).
👉 “Record growth lead to another location in Bailey, Colorado.”
What We Did at Fight Gravity Fitness
SEO + Content
First we optimized the entire website for both traffic (SEO) and conversions (CRO). We then went all in on a content marketing campaign and greatly increase keyword rankings, AEO topics and Google impressions to the website.
SEO, AEO & CRO
We shifted the content strategy to focus on high-intent keywords and search queries for both Google and ChatGPT. From there, we partnered with the client to refine the messaging so it spoke directly to their ideal audience while strengthening trust signals across the site through copy, images, testimonials, case studies, and reviews from both the website and Google Business Profile.
Owner of Fight Gravity Fitness
Working with SpearPoint has been a game changer, they listen to your needs and also brings great ideas to the table. It really has helped take some tasks off my plate and we have already seen growth in the short time working together, highly recommend!
What Improved at Fight Gravity Fitness
Record Growth
2X increase in Quarterly Trials in less than 12 months
#1 Rankings for Personal Training Denver on Google & ChatGPT
Expanded and Hired New Personal Trainers to Meet Demand
Added 2nd Location in Bailey, Colorado
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