SEO Youth Fitness Strategy
The Problem at Mission Grit
Facility was profitable, but business was flat. Most customers came through referrals, and we needed to expand our brand to reach people who weren’t familiar with our facility and attract new customers.
Campaign Overview:
High Intent SEO
(SEO, Content, Digital PR, Links).
👉 “140% increase in organic traffic and brand presence
Record Growth
(New Customers from SEO)
👉 “2–3× more trial sign-ups with classes & camps.”
New Facility
(Launched 2nd Facility in Q1).
👉 “Record growth in Q1 helped launch 2nd facility”
What We Did at Mission Grit
Content Marketing + PR + Link Building
After a full website re-optimization from a previous SEO agency - we then went all in on a content marketing plus PR and link building campaign and greatly increase keyword rankings and impressions to the website.
SEO - High Intent Keywords
Instead of targeting 'events' and 'obstacle courses,' we focused on high-intent keywords with the highest search volume. This included terms like 'birthday party venues,' 'summer camps,' and 'after-school classes.' After achieving top rankings on Google, our traffic skyrocketed!"
Owner of Mission Grit
“After being in business for over a decade and working with many marketing agencies. I have to say that SpearPoint is indeed deserves it’s name! Bottom line if you are looking for no nonsense and result oriented digital marketing firm look no further!"
What Improved at Mission Grit
Record Growth
142% Increase in Quarterly Leads on less than 12 months
Record Sales Quarter in Q1
Expanded New Services from Brand Exposure (Fitness Camps, Fitness Style Birthday Parties)
Launched Second Facility in Q1
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