8 Ways to Blog for SEO in 2025 and Beyond (With LLMs in Mind)
Blogging is back — but not in the way it looked in 2011.
The days of 500-word fluff posts stuffed with keywords are long gone. In 2025, blog content needs to be strategic, useful, and conversion-driven to work for both humans and AI-powered tools like ChatGPT, Claude, and Google’s Gemini.
Done right, blogging isn’t just an “extra” in your SEO strategy — it’s a primary driver of organic traffic, brand authority, and conversions.
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5 Key Takeaways
LLMs love blogs. AI tools pull answers from long-form, educational content, not your sales pages.
Top-of-funnel wins. Blogs capture potential customers early in their research journey, giving you a chance to guide them toward your solution.
Internal links matter. Blogs help your core money pages rank by passing authority and building topic clusters.
Freshness & authority count. Regular updates and consistent publishing boost search visibility and topical authority.
Blogs build Domain Authority. Informational content is far more shareable and linkable than service pages — earning you backlinks from social media, newsletters, and industry sites.
TL;DR
Blogging in 2025 is about creating strategic, valuable, and conversion-driven content that works for both Google search and AI-powered tools like ChatGPT. It’s no longer about short, keyword-stuffed posts — it’s about depth, topical authority, shareability, and integrating blogs into your overall marketing strategy.
This is exactly why we blog for our clients and our own business at SpearPoint Marketing — because it builds trust, drives traffic, earns links, and fuels conversions long-term.
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“A great blog post isn’t just about ranking — it’s about being remembered. When you create content that teaches, earns trust, and inspires action, you win twice: once in search, and again in the customer’s mind.”
Why Blog Traffic From Search Engines Is Declining
If you’ve been running a blog for years, you may have noticed a frustrating trend: even high-quality, optimized posts aren’t pulling the same search traffic they used to.
Here’s why:
More Competition Than Ever – Every brand, influencer, and AI-assisted writer is producing content, so the supply of blog posts has exploded.
Google’s SERP Features Eat Clicks – Featured snippets, People Also Ask boxes, image packs, and AI overviews often answer questions directly on the search results page, meaning fewer people actually click through.
Rise of Zero-Click Searches – Increasingly, searchers get the answer they need without ever visiting a website — a trend accelerated by Google’s own AI-generated summaries.
Paid Ads Pushing Organic Down – In competitive industries, multiple ad slots above organic results push blog listings further down the page.
LLMs and AI Search Tools – Tools like ChatGPT, Claude, and Perplexity allow users to bypass Google entirely, pulling answers directly from online content (including your blog posts) without sending you a direct visit.
Changing User Behavior – Many people now start their search on social platforms (TikTok, Instagram, YouTube) or in private communities, meaning Google isn’t always the first stop.
Blogging Traffic Dropping in Google Analytics
So, with all of that — is blogging still worth it in 2025 and 2026?
Absolutely.
Even though search engine traffic is harder to earn, the benefits of blogging go far beyond traditional SEO. From LLM visibility to topical authority, link building, and conversion pathways, blogging remains one of the most powerful digital marketing tools available.
Here’s why we still blog for ourselves and our clients — and why you should too.
8 Reasons Why SEO Blogging Is Still a Thing in 2025 & Beyond
1) Understand That LLMs Mostly Pull From Blogs, Not Product Pages
Why it matters:
Large Language Models (LLMs) like ChatGPT and Claude train on long-form, educational content — not short sales copy. If you want AI to “know” about your business and expertise, the detailed, context-rich information needs to live in your blog.
How to do it right:
Focus on depth: Answer the “what,” “why,” “how,” and “what’s next” in every post.
Write with structure: Use clear H2 and H3 headings so AI can parse your content.
Cite credible sources: This increases trust with both readers and AI tools.
Use industry terminology to establish expertise.
Example:
Instead of “Our Cybersecurity Plans Protect Small Businesses”, try “How to Protect Your Small Business from Cyber Threats in 2025” — then weave in your services.
Also Read: LMO vs SEO
2) Capture Top-of-Funnel Traffic Before They’re Ready to Buy
Why it matters:
Most potential customers aren’t ready to purchase right now — they’re researching, comparing options, and defining their needs. Blogging lets you meet them early and guide them toward your solution.
How to do it right:
Target informational keywords like “how to,” “guide to,” and “best way to.”
Offer real education, not just thinly veiled sales pitches.
Create a content journey from awareness → consideration → purchase.
Example:
A gym could post “The Complete Beginner’s Guide to Strength Training for Women” and link to “Our Women’s Group Strength Classes”.
3) Use Blogs to Power Internal Linking
Why it matters:
Your blog isn’t just for attracting visitors — it’s an internal link engine that pushes authority to your most important pages.
How to do it right:
Every blog post should link to 2–3 related core pages.
Use keyword-rich anchor text instead of “click here.”
Build topic clusters around key offerings.
Audit and update links regularly.
Example:
If you have a “Self Defense Classes” page, write posts like “Best Self Defense Moves for Beginners” and “How to Stay Safe Walking Alone at Night” — all linking back to that core page.
4) Build Topical Authority in Your Niche
Why it matters:
Both Google’s algorithms and AI tools reward sites with depth and breadth on a subject. A handful of random posts won’t position you as an expert.
How to do it right:
Identify your core content pillars (e.g., Kids Martial Arts, Adult MMA, Self Defense).
Publish multiple high-quality posts under each.
Keep language and terminology consistent.
Update older posts to maintain authority.
Example:
A cybersecurity company could have a “Ransomware Protection” pillar with:
What Is Ransomware and How Does It Work?
Ransomware Statistics and Trends for This Year
How to Create a Ransomware Response Plan
Top Ransomware Protection Tools Compared
5) Keep Content Fresh for Indexation & Visibility
Why it matters:
Fresh content signals to search engines and AI assistants that your site is active and relevant. Outdated posts risk getting buried in results.
How to do it right:
Update top-performing posts annually.
Refresh stats, examples, and screenshots.
Add a visible “Last Updated” date.
Use Google Search Console to find posts worth updating.
Example:
Turn “SEO Tips for 2023” into “SEO Tips for 2025” with revised strategies.
6) Optimize for Both Search Engines and AI Retrieval
Why it matters:
Your content now needs to perform in two search environments — Google and AI-powered assistants.
How to do it right:
Add clear, concise summaries that can be quoted directly.
Include FAQ sections to win snippets and AI responses.
Use schema markup to add context for search engines.
Keep your tone clear and conversational.
Example:
State your main answer in the first 1–2 sentences, then expand. This boosts your chances of being featured in both Google snippets and AI chat answers.
7) Treat Every Blog Post as a Step in the Customer Journey
Why it matters:
A first-time visitor to your blog is likely not going to buy immediately — and that’s perfectly fine. The role of a blog is often to introduce your brand, provide value, and guide readers toward the next logical step. Over time, these small steps build familiarity and trust, making the eventual conversion far more likely.
How to do it right:
Add contextual CTAs that encourage further exploration — like related articles, resource hubs, or how-to guides.
Provide pathways to deeper engagement — link to product pages, category collections, or customer reviews.
Use internal linking strategically to keep visitors on your site longer, moving them from awareness to consideration.
Reserve the hard sales pitch (checkout, demo, or free trial) for when the reader has already engaged with multiple touchpoints.
Example:
If you run a SaaS platform for project management, a blog post titled “How to Improve Team Collaboration in Remote Work Environments” could:
Link to “5 Common Remote Project Pitfalls (and How to Avoid Them)” (related blog post).
Point readers to your Features for Remote Teams page.
Share a Case Study: How XYZ Agency Reduced Project Delays by 40% Using Our Tool.
End with an invitation to book a free 14-day trial.
Also Read: How to Boost SEO Conversions
8) Blogging Helps Improve Domain Authority Through Shareable Content
Why it matters:
High-quality backlinks are one of the strongest ranking signals in SEO — and blog posts are far more likely to earn them than sales or service pages. Informational content is easier to share, cite, and link to.
How to do it right:
Create evergreen, value-first content that solves real problems.
Use unique data, visuals, or case studies to make posts link-worthy.
Promote posts through LinkedIn, niche forums, and email newsletters.
Reach out to relevant websites for guest posting or resource list inclusion.
Example:
A law firm will rarely get backlinks to their “Workers’ Compensation Lawyer” page, but a post like “10 Things to Do Immediately After a Workplace Injury” can get cited by blogs, shared on social media, and featured in industry newsletters — boosting Domain Authority over time.
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Final Takeaway
Blogging isn’t a “nice to have” — it’s a multi-channel growth engine.
Done strategically, it fuels:
Google rankings
AI assistant visibility
Brand authority
Domain Authority
Conversions
If your blog has been sitting idle, now’s the time to dust it off and make it a central pillar of your marketing strategy.
This is exactly why we blog for our clients and our own business at SpearPoint Marketing — because the ROI is undeniable when blogging is done right.
About the Author
By Jesse McFarland
SEO guy since 2007, Jesse is the founder of SpearPoint Marketing and a long-time digital strategist who helps brands grow through high-impact, conversion-focused SEO. With over 17 years of experience, he specializes in blending traditional SEO with modern strategies like LLMO to drive visibility across Google, ChatGPT, Perplexity, and beyond.
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