In this article, you’ll learn how to SEO-optimize podcast websites, and any website that hosts a podcast. Topics covered include generating more episode traffic, more listens, and more leads with transcripts, schema, RSS best practices, and a repeatable episode-page system.

This guide walks you through practical strategies for making your podcast more discoverable in 2026. You'll learn how to apply SEO for podcasts principles to audio content, optimize for platform algorithms, and build authority that translates into loyal listeners.

Mastering Conversion Rate Optimization: Insights from Martin Greif on the Brands and Brews Marketing Podcast